Selling events as a fundraising tactic has become more and more difficult as the time and effort put into each initiative has been scaled back to accommodate lack of funding. The reality is that, if implemented properly, events can be your most valuable fundraising tool. They set the table for new donors and financial transactions in the future. They create a face-to-face environment to build relationships. And they offer opportunities to connect the dots between your needs, goals, and resources.
This month I was fortunate to be featured in Rejuvenate Magazine‘s Ideas Issue with an article built to help professionals tackle year-end fundraising initiatives. In it, I list six steps that are vital in the creation of successful, profitable fundraising events and to ensure that events and fundraising work with strength and in unison.
In the eyes of the development officer or other organization leaders, events are often seen as a necessary evil. In the past, they may have ended in a small return—or even a loss—and the amount of work required for volunteers and staff burned out resources for future opportunities. Despite those concerns, your organization needs events because the community clamors for them and they can be, in and of themselves, key to an organization’s fundraising efforts. Development officers and planners can work hand-in-hand to be satisfied with results. Organizations face particular pressures as years come to a close and fundraising goals come into focus. There are several practices you can implement to overcome fears and create successful, profitable events with targeted fundraising goals.
Continue reading on Rejuvenate’s website.